What is SEO and how does it work?

Well, SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it.

5 tips for SEO success

• Pick a good focus keyword.
• Research your competitors.
• Make sure you are writing the best content ever.
• Place the focus keyword in your page title and headings .
• Put your keyword in your images, URL and post.

While the advantages of doing SEO are clear, there can be downsides that will play important roles in your decision-making process. These include looking at SEO as a long-term investment & not a short-term solution, no guarantees in results, and the risk of playing in a highly competitive SEO market.

SEO Brings in more customers through organic search, Creates a trustworthy web experience for customers, Encourages you to focus on user experience, Improves brand awareness, It helps keep you informed, It can be done on a budget, It's trackable, It benefits other marketing initiatives.